
David Fincher’s The Social Network starts out with a lot of words. In rapid-fire run-on sentences that fill most of the lengthy opening scene, Harvard student Mark Zuckerberg (Jesse Eisenberg) talks his way into a break-up with girlfriend Erica Albright (Mara Rooney) … and talks and talks, revealing himself as tactless and insensitive and spurring him on to the blog tirade that leads him to the invention of a who’s-the-hotter-coed website that reels in thousands of visitors and burns out Harvard’s network - that leads him to meeting the preppie Winklevoss twins (Armie Hammer/ Josh Pence) with their idea for an exclusive Harvard student site - that leads him to the invention of Facebook - that leads to alienating himself from financial backer and best friend Eduardo Saverin (Andrew Garfield) - that leads to two lawsuits seeking a share of the bountiful profits gleaned by this facelift of the Internet social scene.
In this cause and effect chain of events, Fincher moves the action along expeditiously but I never felt a gripping sense of witnessing a clever invention that gave birth to an Internet revolution. Zuckerberg gets an idea. He runs across the campus. He modifies the site to include relationship status. Meanwhile, the ongoing rising toll of subscribers is supposed to generate suspense, but that's as gripping as watching the growing prize total of a state lottery for which you haven’t bought a ticket. “Refresh,” says promoter Sean Parker (Justin Timberlake) when the running total of subscribers nears a million in the oh-so-cool offices of Facebook. Don’t hackers know when to hit “refresh”?
The Social Network is about motives. Saverin clearly wants the money he deserves after being betrayed by his best friend. The Winklevoss twins want to assuage the bitterness they feel from missing out on an invention they think was their idea. They don’t like coming in second, which is clearly shown in the flashy, noisily staged scene in which the talented rowers come in a close second at the Henley-on-Thames Regatta. As for Zuckerberg, as he slouches and doodles and jokes sardonically throughout two different lawsuits, it’s clear that his motive has never been money. His motive has been doing what he knows how to do best, and doing it better than anyone else.





